SWOT Analysis of E-Commerce

What is E-commerce?

E – Commerce or electronic commerce is nothing but doing business by selling and purchasing of different articles online through computer and Internet. Business houses allover the world are using e-commerce for the expansion for their businesses. This is a huge subject and top most professionals are engaging themselves on e-commerce. However, in this blog our scope is only to discuss about that e-commerce which can be done by working from home and with a very small investment.

Strength of e-commerce

- 24 hrs a day, 7 days in a week your business in operation.
- You can do your business globally by sitting at your office, home or in bedroom.
- The products reach to customers directly from the producers at a lower price than the market value.
- It is fast and effective.
- By visiting different websites one can within a short time can compare the price and buy on the best deal.
- Advertising your product is cost effective in compare with conventional offline system.
- Low staff cost.
- Financial transaction through electronic fund transfer is very fast and can be done from any part of the world.
- Can be started with very low investment.

 Weakness of e- commerce
1) There is no direct interaction between the customer and the seller. Therefore, the scope of convincing the customer does not exist.
2) Many times, we prefer to buy the product by reaching personally to the market rather than purchasing through Internet.
3) Sometimes, transportation cost increases the product cost.
4) No. of potential customers who can buy through Internet is still not enough.
Opportunity
1) Everyday number of Internet users is increasing in a rapid way.
2) People of tomorrow will feel more comfortable to buy products through Internet only.
3) Big companies are already entering in this field so; they are making people habitual and confident about marketing through Internet at the cost of the companies.

Threat
1) Dishonest persons entering in this field which damage the confidence and faith of common people on marketing through Internet.
STILL THERE IS A HUGE SCOPE AWAITING BEFORE YOU.DON'T MISS IT. GRAB THE OPPORTUNITY

Author : Jayanti Ghosh

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